Spring 2021 Publishers Note

Spring 2021 Publishers Note

What is TOAST? TOAST is a fresh, groundbreaking California fusion of entertainment journalism with a fresh perspective on what defines entertainment in 2021.

The Waldos

A Short History of 4/20: How The Waldos Accidentally Invented a Holiday Bigger Than Valentine’s Day

Over time, to unify and solidify what started out as a private joke and grew into a global event, 4:20 and one minute on the clock was swapped for 4/20.

Jeffrey Paradise of Poolside

Poolside’s Silky Music Packs a Potent Punch

When L.A.-based singer/songwriter/musician/producer Jeffrey Paradise, leader of the band Poolside, connected with Bay Area custom-cannabis brand Space Coyote co-founder/CEO/designer Libby Cooper, the…

Graham Farrar

TOAST Interview: Graham Farrar

Graham Farrar, the founder of leading Central Coast cannabis dispensary The Farmacy and Glass House Farms on fighting the resistance leading against the war on drugs – and people – in Santa Barbara…