Willie Nelson, one of the most widely recognized legends in country music, is launching a cannabis convention.
Known for his passion for cannabis, Nelson is announcing Luck Summit: Planting the Seed. The inaugural event will take place on April 26 and continue through his 88th birthday on April 29. Nelson is partnering with Luck Presents, the company behind his “anti-festival” Luck Reunion festival, to participate in a multi-day virtual event that aims “to destigmatize, educate and promote cannabis culture in an informative and entertaining way.”
Nelson said in a statement about the upcoming event, “I think people need to be educated to the fact that marijuana is not a drug. Marijuana is an herb and a flower. God put it here. If He put it here and He wants it to grow, what gives the government the right to say that God is wrong?”
For Nelson, marijuana is a religion in itself. Throughout his career, Nelson has pushed for legalization and normalization of marijuana. When legalization efforts began to expand in the U.S. in 2015, Nelson launched his own recreational brand Willie’s Reserve. In 2018, when people started recognizing the benefits of hemp cannabidiol (CBD), Nelson expanded his product line to feature hemp-based CBD products with help-based tinctures.
Luck Presents and the “Roll Me Up And Smoke Me When I Die” singer tapped singer-songwriter Nathaniel Rateliff to host the event, which will focus on interweaving cannabis with a historical and scientific perspective with panel discussions, keynote speakers and various “musical collaborations, comedy sketches, cooking demonstrations, health-focused activities and more.” Also a long-time cannabis advocate, Rateliff is known for leading his Platinum-certified band Nathanial Rateliff & The Night Sweats.
Admission to Luck Summit: Planting the Seed requires a donation of $10-$500 to HeadCount’s Cannabis Voter Project, an organization that aims to inform, register and turn out voters interested in productive cannabis policy. Cannabis Voter Project also offers an extensive database of cannabis policy and elected official positions on cannabis by state. Cannabis Voter Project includes information on active and upcoming ballot initiatives in Arizona, Mississippi, Montana, New Jersey and South Dakota.
Many states remain at a “cannabis crossroads right now,” according to Headcount director Sam D’Arcangelo. In a statement about the upcoming convention, D’Arcangelo said, “There’s no better time to celebrate how far we’ve come and have a conversation about where cannabis legalization goes from here.”
Luck Summit: Planting the Seed is an event for age 21+ attendees only. Follow event news and updates on @lucktexasreunion on Facebook, @luckreunion on Twitter and Instagram. Purchase your ticket on HopIn.com.
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